Empowering Physicians to Lead the Public Dialogue
GAMA’s Media & Public Engagement Training is an in-person, half-day intensive designed to equip our physician members with the confidence and communication skills needed to engage effectively with the media, policymakers, and the general public. This highly interactive workshop bridges the gap between clinical authority and public credibility, preparing physicians to speak clearly, persuasively, and strategically in high-stakes settings.
Next Session:
Saturday, November 8
8:30 a.m. – 12:30 p.m.
Location TBD (Albuquerque)
This exclusive training is open to GAMA and NMMS members only, and registration is complimentary.
What You Will Learn
This training isn’t about theory, it is about action. Each element of the workshop is designed to build skills through practice, coaching, and real-world scenarios. The curriculum is anchored by five training pillars that reflect the diverse environments physicians face when stepping beyond the clinic. From sharpening your message to preparing for tough public questions, the training will help you grow from informed expert to strategic communicator.
From Expertise to Influence
The health of our communities depends not only on what physicians know, but on how that knowledge is communicated beyond the clinic. In public debates and policy decisions that impact care, medical voices are too often absent.
That absence is not due to a lack of expertise, it is a lack of preparation for the unpredictable dynamics of public forums. In an era where clarity, credibility, and connection are more important than ever, physicians must be ready to step forward and speak out effectively.
Physician-Centered
We know your time is limited and your communication instincts are shaped by years of patient care. That is why this workshop is:
Physician-first: Tailored to your strengths and learning style.
Skill-based: Focused on real-world scenarios and practice.
Supportive: Designed to build confidence, not test it.
Meet the Instructors
Jason Espinoza
Executive Director of the GAMA and Co-Owner of KW Consulting
Jason brings over 16 years of experience as a lobbyist, spokesman, and association manager in New Mexico. He produced daily legislative radio reports aired on over 30 stations statewide from 2022 to 2024, wrote opinion pieces in key publications, and regularly appeared in television and radio interviews. He has also served as spokesman for national and statewide industry groups.
As a registered lobbyist and expert witness, Jason has testified on issues ranging from unemployment insurance and economic development to transparency in third-party litigation financing.
Jason helps clients craft effective public messaging, build coalitions, and navigate both policy and media environments, elevating voices in high-stakes settings.
Melanie J. Majors
President of The Majors Company
Melanie is a seasoned communications professional with nearly three decades of experience in journalism, public relations, and media strategy. Through her firm, The Majors Company, she provides specialized training in media engagement, crisis communication, and strategic messaging.
Her career spans both newsroom and government settings, including roles as a reporter, television news producer, and communications consultant for state and federal agencies. She has supported major initiatives for clients such as the New Mexico Department of Transportation, and the U.S. Department of Energy.
Melanie has trained professionals across sectors to communicate with clarity and credibility under pressure.
